In today's digital world, marketing has become one of the most in-demand skills. If you're looking to master advanced strategies, you don't need to enroll in expensive courses or attend endless conferences.

Today, there are apps that can transform your phone or tablet into a true learning platform. Here's a selection of unique and powerful apps to help you learn advanced digital marketing from anywhere.

Apps to Learn Marketing

Google Primer: Digital Marketing Simplified

Google Primer is a free app developed by Google that offers quick, interactive lessons on digital marketing. Despite its basic focus, its content is also designed for those who want to delve deeper into specific topics.

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Main Features

• Micro-lessons: You can access courses that take no more than 5 minutes.
• Advanced Topics: SEO strategies, Google Ads, analytics metrics, and marketing automation.
• Intuitive design: Perfect for users on the go.

With Google Primer, you'll be able to reinforce important concepts like search engine optimization and improve your advertising campaigns. It's also ideal if you're looking for daily practice without feeling overwhelmed.

Download Google Primer here:

• Android
• iOS

HubSpot Academy: The Marketing University

HubSpot Academy, an extension of the renowned HubSpot platform, offers advanced courses through its mobile app. Although it's best known for its web version, the app allows you to learn anytime.

Main Features

• Free certifications: Earn internationally recognized diplomas.
• High-level courses: Email marketing, inbound marketing, workflow automation and CRM.
• Practical resources: Real-life case examples and webinars.

A key aspect of HubSpot Academy is its commitment to quality and constant updating. If you're looking to delve deeper into marketing automation techniques and conversion funnels, this is your best option.

Access HubSpot Academy here:

• HubSpot Academy

Meta Blueprint: Master Social Media Advertising

If your goal is to take your social media advertising to the next level, Meta Blueprint is the perfect app. Developed by Meta (formerly Facebook), this app specializes in teaching everything related to ads on Facebook, Instagram, and WhatsApp.

Main Features

• Certified courses: Learn everything from basic concepts to advanced segmentation strategies.
• Analysis and reportsLearn how to use tools like Facebook Insights and Ads Manager.
• Practical content: Optimize your ads and save advertising budget.

Meta Blueprint teaches you how to harness the power of artificial intelligence and automation in your campaigns. Plus, the courses are free and provide you with industry-recognized certifications in the digital marketing industry.

Access Meta Blueprint here:

• Meta Blueprint

SEMrush Academy: SEO and SEM Expert

SEMrush Academy is an app that focuses on SEO optimization and SEM strategies. If you want to become an expert in web positioning and paid search engine advertising, this tool is a must-have.

Main Features

• Video lessons: Taught by industry experts.
• Professional practice: Learn to use advanced SEO tools.
• Evaluations and diplomas: Make sure you master each topic with quizzes at the end.

Thanks to SEMrush Academy, you'll learn everything from backlink strategies to how to perform technical audits on your website, turning you into a true SEO pro.

Access SEMrush Academy here:

• SEMrush Academy

Coursera: Advanced Marketing University Courses

Coursera is another high-quality option for those looking for digital marketing courses certified by prestigious universities. The app offers content in collaboration with institutions such as the University of Illinois and Google.

Main Features

• Academic content: Courses with a level of depth comparable to a postgraduate degree.
• Flexibility: Access classes from the app.
• Professional certificates: Endorsed by world-renowned institutions.

Courses like "Advanced Digital Marketing Strategies" and "Marketing Analytics" will help you develop skills that multinational companies are seeking.

Download Coursera here:

• Android
• iOS

Udemy: Learn Marketing at Your Own Pace

Udemy is one of the most well-known platforms in the field of online learning, and its app is just as efficient. It offers accessible courses on advanced digital marketing that you can adapt to your needs.

Main Features

• Thousands of courses: Find topics like content marketing, email marketing, and copywriting.
• Affordable cost: Constant promotions and discounts.
• Offline access: Download lessons and study without internet.

Udemy stands out for offering up-to-date content created by industry experts, allowing you to learn with real-life examples and practice tools.

Download Udemy here:

• Android
• iOS

Frequently Asked Questions

What is the best app for learning advanced SEO?
SEMrush Academy and Coursera offer specialized courses in advanced SEO optimization, with theoretical and practical lessons.

Is Meta Blueprint free?
Yes, Meta Blueprint courses are free, and you can earn recognized certifications in social media marketing.

Which apps offer international certifications?
HubSpot Academy, Coursera, and Meta Blueprint provide globally recognized certifications.

Can you learn digital marketing without prior experience?
Yes, apps like Google Primer and Udemy are designed for beginners, but they also include advanced content for professionals.

References

Udemy
Google Primer
HubSpot Academy
Meta Blueprint
SEMrush Academy
Coursera